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SHAPES OF CLAY 




GLADDING < McBEAN & CO. 

OCTOBER^ 1937 



CALIFORNIA 

STATE LIBRARY 



C* No. 



SHAPES OF CLAY 

After five years absence Shapes of Clay returns to 

commemorate the opening of the new Gladding, McBean 6? Co. 

building at Ninth and Harrison Streets, in San Francisco. 

Modern in plan and purpose, it is dedicated to 

all who are interested in architecture, 

building and clay products 



Gladding, McBean & Co. 

San Francisco ■ Los Angeles • Seattle • Portland • Oakland 

Spokane • Fresno • Dallas, Texas 

Vancouver, B. C. 



Copyright, 19.47, ' T Gladding, McBean is Co. 



Printed by Tay/or i? Taylor, San Francisco 
Roger Sturtevant, Photographic Editor 



GLADDING, McBEAN & CO. BUILDING, SAN FRANCISCO. (Illustrated 

overleaf.) Tall windows, fluted pilasters of warm grey ceramic veneer and blue 
spandrels have been judiciously combined to give the company's new home the 
feeling of modernity and the usefulness of light. To shed still more light on the 
West's most modern tile and Franciscan ware display rooms, huge windows line 
an attractive courtyard at the rear of the building. The ceramic veneer, the 
Windsor shingle tile that tops the three-story structure and the many other clay 
products that are seen in practical use throughout the building are all from the 
company's kilns. 




H E traditions which have come down through more 
than sixty years of service to architecture and build- 
ing are essentially a part of the Gladding, McBean 
6c Co. of today. From the founding of this enter- 
prise, a forward-looking management set the pro- 
gressive policies which have endured. Now, as then, 
the company's basic aim is to anticipate and keep 
pace with modern trends through the development of finer shapes of clay. 
In i 875 the obscure little village of Lincoln, California, was still living 
in the memories of the glamorous "50's." To be sure, fire clay deposits had 
been discovered in the foothills of Placer County, but earthy clay held none 
of the lure of gold, and those who dreamed of quick riches were careless 
of the values which were one day to be the principal support of the com- 
munity. In that same year Peter McGill McBean formed a California 
company with a modest capital and built a small plant at Lincoln for the 
manufacture of clay products. So clear was his vision of the future of the 
industry that he began at once to explore the possibilities of its development 
through methods which are now characterized as research. 

The fulfillment of his dream is the company which bears his name and 
today makes a more diversified line of clay products than any other manu- 
facturer in America. Although the ownership has long since passed to its 
stockholders, the continuity of management has been maintained and the 
vision of the founder preserved. Today the President of the company, 
Atholl McBean, carries on both the work and the spirit of the founder, 
fully conscious of the devoted cooperation of the staff from the ablest engi- 
neer to the humblest artisan. It is a far cry from the one-kiln factory at 
Lincoln whose sole product was glazed sewer pipe, to the coastwide system 
of manufacturing which has developed and now employs every sound prin- 
ciple of ceramic chemistry and engineering. That the company has been 



able to maintain its leadership in a highly competitive industry for more 
than sixty years is due in considerable part to the continuing policy of 
making clay products ot real utility and lasting beauty. 

In the depression years the Company's research was particularly produc- 
tive. Out ot those difficult times came three new Gladding, McBean prod- 
ucts: ceramic veneer, improved Hermosa tile and Franciscan ware. 

Architects had long telt the need tor a thin, lightweight ceramic veneer 
which would be economicallv practical as building facade. Craftsmen 
wrestled with this problem tor years in an effort to create a product which 
would meet the company's high standards of quality. At last, by de-airing 
the clay and dry-finishing the un burned material, a product was created 
which satisfied architects' requirements tor size, weight, texture and color. 
The result is a ceramic veneer which is both practical and attractive, and 
which gives promise ot revolutionizing certain concepts and methods of 
building in the interest ot both economy and design. 

Hermosa tile was first presented to the architectual and building indus- 
tries in 1926. Manufactured by an exclusive process, it has been accorded 
world recognition as the finest glazed wall and rloor tile made. Character- 
istically, the company upon acquisition of patent rights and plant facilities 
in 1933, developed new shapes, sizes and colors to keep pace with the 
changing trends in architecture and decoration, and today Hermosa tile 
offers architects the industry's most extensive selection. Sizes range upwards 
to six by twelve inches Mammoth; there are all the standard and many 
exclusive shapes; and the eighty-five colors range trom white and the sott 
pastels, to brilliant cardinal and deep gold. A complete selection ot Hermosa 
tile is displayed in all company show rooms. 

Franciscan ware is another outstanding example ot the company's tra- 
ditional policy in research. The artistic product competes tavorably in the 
nation's market for tableware and household decoration. Its remarkable 



acceptance throughout the United States vindicates both the experiment 
and the investment entailed. 

But this brief record would be incomplete without mention of the co- 
operation of architects and builders who throughout the years have assisted 
so generously in suggestion and experimentation, and whose confidence in 
the company and its products has been the inspiration to continued research. 

The little company which started sixty-two years ago has long since 
reached maturity; the dream ot the founder has been fulfilled. The threads 
of proficiency which where woven into the original fabric remain; the tra- 
dition of service to architecture and building is still dominant. The tempo 
of change in the modern world has greatly increased, but progress in terms 
of improvement and venture still prevail in the methods, practices and 
policies of Gladding, McBean & Co. 



CAMARILLO STATE HOSPITAL, CAMARILLO, CALIFORNIA DIVISION 
( >F ARCHITECTURE, STATE OF CALIFORNIA. Reminiscent of an old-world 
Spanish village, this beautiful State Hospital blends perfectly into the sun-baked 
landscape of Southern California. To further enhance the natural beauty of the 
setting, the architects selected our special roofing tile, fashioned by hand to match 
the mellowed roof of the San Juan Mission. 



ROOS BROS., SAX FRANCISCO. BLISS & FAIRWEATHER, ARCHITECTS. 

The severe simplicity of the modernized Roos Bros, building in the heart of San 
Francisco contrasts sharply with that store's exterior of the "horse and buggy 
days." The simple beauty of the new design was aided by the application of pale 
tan ceramic veneer with a warm pinkish cast, a product of our kilns. During the 
entire period of remodeling, business was conducted as usual. 



BEVERLY HILLS POST OFFICE, BEVERLY HILLS, CALIFORNIA. 
RALPH C. FLEWELLING, ARCHITECT. Stately in detail, the Beverly Hills 
Post Office is an outstanding example of the unusual beauty of Italian architecture. 
The courtyard, with its lovely urns and gracefully curving wall, is a notable feature. 
Our Pompeian-red ceramic veneer and off-white face brick blend harmoniously 
with a special roofing tile of brownish-red. 



UNIVERSITY OF WASHINGTON CONDON HALL, SEATTLE, WASH- 
INGTON. ARCHITECT, A. H. ALBERTSON WITH JOSEPH WILSON AND 
PAl 1. RICHARDSON, ASSOCIATES. On the evergreen campus of the University 
of Washington a new building of higher learning rises impressively above sweeping 
lawns. This striking example of pure Gothic architecture is enduringly clothed in 
a congenial combination of face brick in variegated tones and medium buff ceramic 
veneer. 



INGLE-TRIPPETT BUILDING, SAX DIEGO. EARL F. GIBERSON, ARCHI- 
TECT. Our blue gloss ceramic veneer and crystal-clear blocks of glass have been 
smartly combined to produce a superb example of architecture in the modern style. 
The result mention in a recent architectural competition. 



WAR MEMORIAL OPERA HOUSE, SAX FRANCISCO. ARTHUR BROWN, 
JR., ARCHITECT; G. ALBERT LANSBURGH, COLLABORATING ARCHI- 
TECT FOR THE OPERA HOUSE. Stately beauty and enduring permanence in 

the classical manner — a lasting addition to the continuity of architectural design 
that has made San Francisco's Civic Center world tamed. Here, and in the Veterans' 
Building in the background, our granitex-tinish ceramic veneer has again wielded its 
plastic and dignified power. 



UNITED STATES POST OFFICE AND COURT HOUSE, LOS ANGELES. 
UNITED STATES GOVERNMENT TREASURY DEPARTMENT. GILBERT 
STANLEY UNDERWOOD, ARCHITECT. Majestic and modern, this great 
building will soon be soaring skyward, to take its place among the impressive 
structures of the ever-growing Los Angeles Civic Center. The company's ceramic 
veneer has been repeatedly selected to meet the massive scale of government 
buildings, and here, our buff granitex ceramic veneer, in sizes up to four feet long 
and two feet high, has been chosen. 




TUNNEL— SAN FRANCISCO-OAKLAND BAY 
BRIDGE. We are inordinately proud of the part 
our Hermosa tile played in the completion of the 
gigantic structure that spans the waters of San 
Francisco Bay. As a lasting tribute to the perma- 
nence and cleanliness of tile, the bridge builders 
selected our white Hermosa Tile to line the great 
tunnel that cuts through the heart of Verba Buena 
Island. In the foreground may be seen the vitreous 
tile road-markers, a product of our kilns, that form 
five gleaming white lines from the Oakland to the 
San Francisco side. 



PACIFIC MUTUAL BUILDING, LOS ANGELES. JOHN PARKINSON AND 
DONALD PARKINSON, ARCHITECTS. Practical modernity is the keynote of 
the remodeled Pacific Mutual Building on Los Angeles' busiest street corner. The 
simple severity of its new lines, the modern feeling of its fluted piers, and the 
ground-floor shops that yield important rentals to the building's owners are a 
three-fold tribute to the creative genius of its architects. Its design is heightened 
by greyish buff ceramic veneer produced by Gladding, McBean & Co. 



MR. AND MRS. HOMER SAMUELS (AMELITA GALLI-CURCI) HOUSE, 
WESTWOOD, CALIFORNIA. WALLACE XEFF, ARCHITECT. The classical 
Italian beauty of the architecture and the complementing Mediterranean garden of 
this great singer's house reflects her world-renowned artistry. Crowning this pictur- 
esque home is a roof of our gun-metal Capistrano tile. 



MAUI PUBLIC LIBRARY, WAILUKU, MAUI, TERRITORY OF HAWAII. 
C. W. DICKEY, ARCHITECT. Charm is inherent in this building — the architect 
has, as always, caught the warm flavor of the islands, with their gentle breezes and 
swaying palms. The color of Hawaii is superbly matched in the building's roof by 
the variegated red shingle tile and the blues and yellows of the glazed tile that so 
gently curve to the cool, shadowy eaves. 



BARTLETT B. HEARD HOUSE, BERKELEY, CALIFORNIA. WILLIAM 
WILS( )N WURSTER, ARCHITECT. The architect's houses are perfectly adapted 
to outdoor living which is such an integral part of life in California. He is especially 
acclaimed for the subtle simplicity ot his roof lines. For this delightful Berkeley 
hillside home he has used our Lincoln interlocking shingle tile in the warm burned- 
luiff tones that have none of the harsher shades of the ordinary red tile. 



THADDEUS LIBRY LP de GRAFF HOUSE, BEL AIR, CALIFORNIA. 
CHARLES MATC1UM, ARCHITECT. Whitewashed brick glistening in the 

brilliant California sunshine is made more effective by a contrasting roof of black 
tile. To accent the straight lines and angles of the house, our rlat interlocking 
Windsor Shingle Tile was chosen as the ideal roofing material. 



JAY PALEY SWIMMING POOL, BEVERLY HILLS, CALIFORNIA. PAUL 
WILLIAMS, ARCHITECT. The Signs of the Zodiac, with their graceful, symbolic 
spears of deep, aquamarine blue, are a most unusual and original architectural 
treatment. The colorful pool, with its blue-green floor and walls, its steps of brilliant 
yellow ceramic tile and its commanding central design, is a noteworthy decorative 
tile achievement of the company's ceramic artists. 



BATHROOM IX THE HOUSE OF CAPTAIN P. R. WING, BEVERLY HILLS, 

CALIFORNIA. GENE WESTON, ARCHITECT. The architect has caught the 
true feeling of modernity in the glittering maroon bathroom of Captain P. R. Wing. 
The walls show an admirable use of our 6" x 12" Mammoth Hermosa Tile that is 
so perfectly suited in scale to the demands of modern design. The floors, adding 
unitv to the whole, are matching Hermosa Tile in a smaller size. 



KITCHEN IX THE HOUSE OF L. P. EELES, GLENDALE, CALIFORNIA. 

A kitchen of ever-shining cleanliness — extremely attractive, practical and easy to 
care for. From baseboard to ceiling, the walls are matt ivory Mammoth Hermosa 
File with liners of contrasting black, while the sloping drainboards show a further 
use of our Hermosa Tile. 



BATHROOM IX THE HOUSE OE AUGUST PIERRE, SAX MARINO, 
CALIFORNIA. JONATHAN RIXG, ARCHITECT. Glass and gleaming metal 
is ideally matched by the brilliant smoothness of Hermosa Tile in this cleverly 
designed modern bathroom. The architect's rare feeling for warm, blending colors 
was fulfilled in the selection of our Persian Brown Mammoth Hermosa Tile for the 
walls and Fawn Hermosa Tile, with sage green liners, for the floors. 



FRANCISCAN WARE. Ranking alongside the famous ceramic gems of Europe, 
Franciscan Ware is a product of the California mountains and the kilns of Gladding, 
McBean c\ Co. Its texture, lustre and plasticity, the clear brilliance of its colors and 
its delicacy of design set it apart from ordinary ware. The few pieces shown serve to 
illustrate some of the shapes of clay that have been designed by one of America's 
foremost merchandise stylists.